That's it, it's official, the first cold waves are finally present. Nevertheless, it was still necessary to start the end of 2019 on the right track. Even if it's time to take out the coats or to put on your technical parka - others are thinking of renewing themselves by including a little freshness on the tips of their feet. The choice of men shoes sneakers is no longer a coincidence, and no longer owes anything to the major trends of the past. Models evolve but persist over a well-established range.

Sneakers: Definition

Simply put, sneakers are sneakers that are not used for sports. They are worn daily, they are appreciated for their style and comfort. They are perfect for everyday life. They give us a beautiful look, and we thank them more for their aesthetics than for their technical characteristics.

A Brief History of Sneakers

Sneakers became very popular in the 70s when American rappers diverted sneakers from basketball courts to make them their favorite pair of shoes and a real fashion accessory. It is part of urban and hip-hop culture. But some will also say that sneakers appeared much earlier, in the 40s, when sneakers were used far beyond the sports fields.

Intergenerational Sportsmen

Sneakers are gaining more and more ground, that's a fact. Fashion, on the other hand, is changing, attracting ever more praise from the enormous mastodons of the world hype. Under slim-fit jeans, you can find mainly brands like Hogan, Reebok, or Puma. The trend has evolved around those who have made their strength: customers. In particular, white sneakers are the great stars of these decades and represent the very essence of a style that is both minimalist and classic. In both winter and summer, they blend perfectly with techniques from the most technical to the narrowest, reinforcing the coherence that style can bring to everyone.

Fashionistas News

For the autumn-winter 2019, these sneakers arrive like a tidal wave, and introduce designs from major brands, with models, explicitly resulting from the collaboration between the sector's teams and highly renowned stylists. Yeezy, Off White, Axel Arigato, these brands are surely unknown to you but are at the initiative of a radical change of style between the men of today and tomorrow. Popularized in the early 2010s, these sneakers are more ferocious with sporting assets intended mainly for urban dwellers.

Why Wear Sneakers?

Because it is the most versatile alternative piece after the city shoes you have worn with your suit since this morning to get to your workplace. Unless you have a particular attraction for order and morality, sudoku, and Bernard Pivot's dictations, man shoes sneakers are "casual" pieces (like your neighbor across the street on his terrace on a Saturday) that can easily be integrated into a simple outfit.

There is also a dimension of comfort and choice in style, which defines the rest of your outfit and does not restrict it to "jacket/shirt/tie/coffee machine".

They are what ketchup is for French fries, pickles with ham and butter, and a €14.90 lunch break menu. Sneakers simplify and enhance a lot of things on an outfit, and make the pieces easy to wear and tune. With absolute freedom and without making too many mistakes.

Hogan – The Trendy Sneakers Brand

Everyone dreams of the ideal pair of shoes, which will be both chic and comfortable, and which they can wear in all circumstances. Unfortunately, few brands offer this type of shoe... We found the rare gem with Hogan, an Italian brand of high-end sneakers that are both casual and chic, but also and above all 100% comfortable!

The Italian Andrea Della Valle (who is also known as the creator of the high-end Tod's brand of high-end pimpled moccasins), has decided to offer an alternative with Italian shoes that are both comfortable, ergonomically inspired by sneakers and running shoes, and chic, with an innovative and high-end design. The first top-of-the-range sneakers were born! The original Hogan men shoes sneakers are an effortless shoe, made of canvas and with a thick rubber sole to absorb shocks in everyday life. It can be worn with a casual look as well as a chic look, to go to work or to go out on weekends.

Since its first collection, Hogan has consistently adhered to its values: quality (Hogan shoes are made entirely in Italy), comfort, and innovation.