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THE BELOVED 90s (IMPROVED) SNEAKERS

Dad shoes: do you know these strange sneakers that are a hit?

These XXL leather shoes sneakers for women with a sporty and colourful look are all the rage on the podiums and among all kinds of people. Will you succumb to it too? Focus on this new trend where the ugly gets cool!

Dad Shoes: Do You Know These Strange Sneakers That Are a Hit?

When you saw them reappear in 2017, how many of you thought, "Dad shoes and I, never! ยป. Two years later, you are no longer so categorical. Influenced by social networks and shops, by the looks of Nabilla and Eddy de Preto (yes, dad shoes are the type to make the big gap), you gradually let yourself be convinced: and if finally, dad shoes were not so ugly?

Survived from the sportswear locker room in the 1980s/1990s, dad shoes - literally "dad's shoe" - is now undergoing an unexpected revival. Because it is not the sports brands that have brought it up to date, but the luxury brands, with Hogan in the lead!

What Is a Dad Shoe?

1: It's a pair of basketball shoes.

2: It's not a discreet pair of sneakers.

3: It is a pair of sneakers recognizable by its protruding soles.

4: It is a pair of basketball shoes rarely white and rather very, very colourful.

In short, dad shoes are a big pair of basketballs that can be noticed from afar!

Dad Shoes Hype: Will You (Finally) Love Them?

Because it is 2019, and the notion of "ugly" has evolved. What was old-fashioned more than 20 years ago is now the latest cool thing. The generation of millennials has the gift of unearthing the most shameful things from their parents to make them into must-haves. It is already because of them that you succumbed last summer to tap-socks, that you have reinvested in a banana bag and that you still hesitate about a cyclist outfit.

The persuasive power of millennials is no longer to be proven: in search of new markets and future customers, the world of luxury makes their eyes soft. It serves them everything they love (and everything they already wear). No wonder it was Hogan who was among the first to surf on the return of leather shoes sneakers for women.

Once the psychological barrier of "finally, it may not be so bad" has been overcome, we accept his fatal argument: dad shoes, with their insoles on the edge of orthopaedics, are ultra-comfortable.

How to Adopt These Big Sneakers?

Forget the big basketball and tracksuit duo, unless you want to play in a remake of the IAM video "I dance the mia"!

Combined with a pencil skirt or trouser suit, it will suffice to add an infinitely fresh and modern touch to the entire look. As for accessories, aim for chic rather than fun: it's not about backpacks and bananas, but thousand times yes to bucket bags, pouches, and braided baskets. The same goes for jewellery: no scrunchies in the hair or a big plastic watch around the wrist, but thin bracelets and golden creoles.

Choose a pair of slim jeans to highlight your pair of sneakers and refine your ankle. You can also roll up your jeans so that your ankle is precisely visible.

Leather pants will also give you a beautiful look because the different materials mix well and balance each other. Leather pants being also very sexy and very rock, the coolness released by your combined leather shoes sneakers for women gives it a very original and offbeat aura.

Who to Turn to?

One word: Hogan. Who else? The shoe brand far all the fashionistas. Hogan offers shoes that are at the cutting edge of the trend, which makes the company different from its competitors. Combining meticulous design and luxurious materials, Hogan's shoes perfectly match the personality of those who wear them. The particularity of this brand is that it offers shoes that meet the needs of foot anatomy, whether for women, men, or even children. Everyone will be able to find their happiness there! This Italian women's shoe brand offers glitter and metallic fabric models, the essential to stay on top of the trend. You will be seduced by the stylish side and absolute comfort of Hogan sneakers. Something to make your feet happy when you go out!