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For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. 

Do you remember this wonderful feeling while you were listening to stories about adventures in your childhood? One-eyed monsters, femmes fatales, plastic surgeries gone wrong, Sylvia Plath's head in the oven... 

We grew up but still love stories - that’s why stories should be made a part of our content. It's because of these stories that I'm always bankrupted! Admen know it so well. 

Of course, through the centuries, stories have evolved and changed their shape. From orally told or drawn on cave walls, to written, to digital. Ask any marketing specialist. They will tell you that people will fall for a truthful and well-written story faster than they will for a loud advertising slogan. Our whole historical memory is based on stories. 

So who do I write for? Myself. "My taste is simple: I'm easily satisfied with the best.". It's a process of seduction, whatever ideas I'm trying to sustain, whatever product I'm trying to sell. If I'm not seduced myself, others won't probably be seduced either.